crossover between the creative and technical aspects of the design process is essential and exercises like prototyping and hardware emulation can inform the creative process at various stages.


in the concept phase, the goal is to create a single conceptual framework that will allow us to shape a meaningful and lasting visitor experience.

A good understanding of the relationship between the content, hardware configuration and spatial environment is the key to any successful project. The Arxi team works closely with the client to realize multiple scenarios, giving us a better understanding of the potentials and limitations for each of these conceptual directions. This is the best time to exercise the greatest degree of lateral flexibility by capturing and vetting seemingly disparate approaches and ideas that will ultimately inform a single concise direction.

experience design

in this phase we will document and evaluate everything that the visitor/user is doing and seeing from a distant first glance to an up close and active engagement of the content.

In experience design, we are more concerned with bringing form to the functional aspects of the design, rather than focusing on the stylistic and aesthetic aspects of the visuals. Here, we bring form to content and define the underlying logic as an information architecture. We will also define the anatomy of the screen/content layout in the form of a wireframe. It is important to capture an evaluate every state of the screen and all of the options available from each of these individual use cases. Having a high degree of detail here will allow us to arrive at the most logical and intuitive experience possible.

visual design

here we determine the stylistic voice and visual aesthetic of the project. This includes form, color, typography, layout, texture and motion.

These efforts will culminate in a design deliverable that can be used by the developer and production artists as a very specific guideline. Key aspects of the project are visualized with a high degree of detail as style frames, prototypes and and motion studies. We will define a typographical system, color palette and a series of techniques that will be required to arrive at very specific visual results during the development and art production processes. For projects with more dynamic content this may take the form of a set of rules and organizing principles that will inform the development process.


the development phase is where the project is implemented and realized in the final software medium. Logic, motion and dynamic functionality are applied to the visual design bringing the experience to life.

Every contingency is considered arriving at a complete software solution that will integrate with the specific hardware configuration for any given project. The development process is broken up into distinct phases or release milestones depending on the project requirements. All projects include a beta release and a final release but more specific milestones are often necessary. A final release will be vetted throuh a QA process that insures usability and visual design standards are met.