To begin with we need an understanding of the audience, brand, environmental context and competitive landscape.

This early phase could include workshops with project stakeholders, target audience interviews, a heuristic review of existing digital and auditing content assets. The onset of any project is the opportunity to build a foundational understanding and rationale informed by the people who matter the most.

Great concepts, simply put, are great ideas. We begin in low fidelity and collaboratively iterate before arriving at the right approach.

Everyone has great ideas and everyone on the team should contribute to this ideation process. Inspired creative is not an easy thing to accomplish but there are many ways to get the right results. The difficult part is identifying which ideas really advance the strategy.

Experience Design is the human centered approach to strategy, design and storytelling that touches every phase of the project.

Interaction design is about understanding and empathizing with people. This has a broad range of implications. From a very practical point of view this enables people to accomplish tasks and get the information they require in an efficient manner. In other situations the experience may be crafted to inspire users with a sense of discovery and wonder. An interface can reembody surprise and delight as a sequence of great moments or plot points in a storyline.

Beyond install, the life of the project is really just beginning.

One of the greatest benefits of working in digital is that we can easily measure the engagement and uptake after the project has been deployed. Post-deployment data is invaluable. We can literally measure success of our efforts and gain insight into what aspects of the project are connecting with our audience.

A UX strategy is a series of actionable insights developed from a real understanding of the client goals and how this can connect with the wants and needs of the end user.

This is 'why' we create what we create and the rationale that enables us to make the right decisions and at the end of the day truly connect with our audience. Strategy is arguably the most important aspect of the process. This is the touchstone that enables us to evaluate our designs and produce meaningful work.

Prototyping, testing and revising the approach is a process of co-creation and involves project stakeholders as well as core team members.

There is no such thing as too much prototyping, too much user testing or too many motion studies. The sooner a project gets into the final medium the better. There are always going to be revisions and iterations to any interactive project. The key is to get in front of that and not waste too much time operating on assumptions.

In the production phase, logic, motion and dynamic functionality are realized in software bringing the experience to life.

During the production phase it becomes critical to facilitate a healthy dialog among the creative and technical teams. A process that includes timely check-ins, visual QA, art production and motion studies is really important. The creative team is not just handing off a blueprint for the developers. This needs to be a collaborative and iterative process.